It's a fact of modern Internet life that content providers rely heavily on the use of advertising to fund the creation and hosting of material we all view on a daily basis. The technology behind it all is a multi-billion dollar industry and there's one name that tops the charts: Google. So much so, that the US Department of Justice claims that Google has"used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance.
"Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies." I think it's fair to say, however, that the market has altered significantly in the 16 years that have passed since Google snapped up the two companies. The DoJ claims that"Google has wielded its power across the ad tech industry to dictate how digital advertising is sold, and the very terms on which its rivals can compete."Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
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