In an ongoing antitrust trial, Google is pushing back against the U.S. Justice Department’s accusations that it operates its ad business as a monopoly. In the face of emails and other internal documents laying out Google’s plan to crush rivals by increasing its stranglehold on the advertising market, one executive testified Monday that “We keep looking for ways to make products better.
Internal emails and documents shown in court revealed that Google employees discussed the company losing revenue because publishers were using their ability to set a higher minimum for bids from Google’s AdX than for other exchanges. As a result, when ads were offered through multiple exchanges, publishers often sold to exchanges other than Google’s.
Throughout the trial, witnesses have discussed various types of bidding in the web industry, including header bidding, which allows publishers to solicit and receive bids for their ad inventory. Korula stated that Google does not place limits on header bidding, despite the government’s claims.
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