Looking for the best car rental company? J.D. Power has just unveiled a new report that ranks the best rental car companies in North America for 2024.—has just released its annual 2024 North America Rental Car Satisfaction Study. This report ranks the best rental car companies and shows what is driving customer satisfaction, trust and loyalty.
This year’s report was based on responses gathered from 8,379 business and leisure travelers who rented a vehicle at an airport location during the past year. This year, J.D. Power introduced a redesigned methodology, making the results more precise, though not comparable to past years. According to Jones, the transition from a 10-point scale to a more refined six-point scale allows for clearer distinctions in customer feedback.
The big winner this year was National, which topped the list with a score of 736 out of 1,000 points. According to Jones, National’s focus on flexibility in vehicle choice gave the company the upper hand, since it allows customers to have more control over their rental experience. “The inability to choose a specific vehicle is a significant source of frustration for many customers, as it impacts both their satisfaction and trust in the brand,” says Jones.
“Technology is playing an increasingly significant role in shaping the rental car experience, and with that comes both opportunity and complexity,” says Jones. “As technology advances—whether through sophisticated touch-screen interfaces, or electric vehicle features—the customer’s ability to easily use these tools becomes critical to their overall satisfaction.
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