With today’s ever-changing job market, the key for HR professionals is to find staff with the ability to be flexible and learn, versus hiring for hard skills alone.Kadine Cooper, CPCC, also known as Coach K, is a certified coach, facilitator and speaker, specializing in empowering professionals and organizations to reach their full potential. With a focus on personal and professional development, Ms. Cooper leverages her expertise to drive positive change and growth.
Take, for example, one of my clients , a mid-level marketing manager who had spent a decade mastering traditional marketing strategies. Over the past couple of years, she noticed that digital marketing, automation tools and AI-driven campaigns were becoming the dominant forces in her industry. She felt her career was in jeopardy, sharing with me: “I don’t know where to start and I’m worried my skills are becoming outdated.
For instance, another client , a project manager, initially wanted to learn everything about AI because of its widespread coverage in the media. However, after assessing her current role and her company’s trajectory, we narrowed down her learning focus to project management tools that incorporated automation, saving time and enhancing her leadership.