How women are breaking through in the sports betting industry

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Women have broken through in the sports betting industry as analysts and hosts. Now, they want to open doors for more casual female bettors.

opened the door for states nationwide to legalize sports gambling. Teams, leagues and broadcasters have gone all-in on it ever since, with betting companies as key sponsors, gambling segments on pregame shows and even sportsbooks inside some arenas.Business is booming, as the American sports betting industry turned a record-breaking $119.

“I thought it was interesting because it obviously underlines a societal problem that still views betting as, you know, not as entertainment, but as a problematic activity,” Martinez said.Between props, parlays and pushes, sports gambling has a language of its own. Knowledge of both sports and the betting industry also play a role. On top of potentially losing money on a wager, the fear of getting criticized for a bad bet could also dissuade someone from getting into betting all together.

“Some women probably feel they don't know enough and are too scared to jump right in,” Epstein said. “And I think that as a female, it's my job to educate women that, 'hey, you don't need to be a sharp bettor, you don't need to be experienced, you don't need to have been doing this 30 years. You can still do this for fun.'”

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