Darien Craig, right, and Brandon Echols, founders of Y'all Sweet Tea, pitch their Alabama-based business to celebrity entrepreneurs on "Shark Tank." The episode aired on Nov. 15, 2024.The two entrepreneurs, who’ve been friends since childhood, introduced their company to the celebrity investors on the Nov. 15 episode of the ABC reality series.
The longtime friends said they combined recipes from two relatives — Echols’ mother and Craig’s grandmother — and came up with the essential recipe for Y’all Sweet Tea. Along with the original blend, Y’all Sweet Tea comes in several flavors, including peach, watermelon, raspberry and mango. Craig and Echols asked the sharks for a $500,000 investment for a 5% stake in Y’all Sweet Tea, with a $10 million valuation for the company. In the end, they received three competing offers for that sum, with varying percentages for the investors.