From Dior to LOEWE, fashion houses are revisiting iconic motifs and craftsmanship, blending heritage with modern innovation to navigate a changing landscapeIn March, LUXUO explored how the fashion industry was being reshaped by the exit of long-standing creative directors, an impending economic downturn, and declining sales pushing brands to diversify their offerings.
In the fashion industry, the term “contemporary” has become synonymous with innovation. But perhaps, more than anything, it speaks to the art of reinvention. There is something profound in taking a traditional garment, silhouette, or technique, and breathing new life into it, often through a modern lens.
Alexander McQueen revisited Scottish Tartan, a textile used by the late Alexander McQueen himself including the controversial autumn/winter 1995–96collection. For 2024, Seán McGirr revisited this element of his Maison’s heritage and this time showcased distressed finishes and raw edge details that embody the rebellious spirit of this label’s namesake. Paired with bold statement sling bags, each piece reflected McQueen’s unique ability to blend tradition with an avant-garde twist.
For Winter 2024, Bottega Veneta’s signature bags have been reimagined with “Silky Calf Leather,” a strikingly thin and soft material that mimics the touch and sheen of silk fabric. The Andiamo bag is constructed for the first time in this luxurious leather, incorporating the Maison’s signature intrecciato pocket detail. The sculptural brass knot both adorns and fastens the bag’s braided straps, allowing the Andiamo to be worn across the body or over the shoulder.
By revisiting and refining their iconic motifs, techniques, and craftsmanship, brands are forging a path forward—one where heritage meets the demands of the present. Amid this transitional period, fashion is evolving beyond mere survival, embracing adaptation with innovation and vision to redefine signature element that endure.