A Toronto company teamed up with Vancouver chef, Vikram Vij, to design and launch a new apron. The proceeds will be used to tackle food insecurity in Canada, and also support marginalized women in India.Cooks Who Feed is launching a new design in partnership with Vikram Vij. The proceeds will be used to tackle food insecurity in Canada. Celebrity chef Vikram Vij is partnering with a Toronto company to help raise funds for cash-strapped food banks.
"I've always been a fan of giving back to the community," said Vij, whose aprons will be sold with proceeds from each apron being used to provide 100 meals to those in need. "I just love the fact that we are able to give back to those families and those women who need the most amount of emotional and financial health," Vij said. "You're giving them hope, you're giving them a way of life.""I love eating food with my hands," he said. "I've always believed that Indian food especially should be eaten with your hands, and so we created this.
Vij said he hopes supporters will listen to the words written on the apron, and contribute to the fight to end food insecurity in Canada.At his food bank, he says, they're serving more than 330,000 people a month compared to pre-pandemic when they served 60,000.Food banks in Toronto are seeing a million more visits this year than in the last, bringing the total number to 3.49 million from April 2023 to April 2024, according to a new report.