Two companies have severed ties with UFC fighter Conor McGregor after an Irish court found him liable for assault following a sexual encounter with a woman who accused him of sexually assaulting her in 2018. Proximo Spirits, the owner of Irish whiskey brand Proper No. 12, which McGregor became the face of, told the Irish Independent in a statement on Tuesday that it will no longer use McGregor’s name or likeness following last week’s ruling.
' 'In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately,' the statement posted to X on Monday read. CONOR MCGREGOR FOUND LIABLE OF ASSAULT IN IRELAND CIVIL COURT STEMMING FROM SEXUAL ENCOUNTER 'We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr.