Naspers-owned Takealot is the leading e-commerce platform in South Africa, holding a 15% to 20% market share. Its nearest competitor, Checkers Sixty60, has a 12% to 15% share. Woolworths and Superbalist follow with 8% to 10% and 5% to 6% shares respectively. The remaining share is split among multiple players. Online fashion stores lead with approximately 35% of the market.
The e-commerce industry in South Africa has seen an annual growth rate of more than 30% over the past five years, with one in three South Africans having shopped online in the last year. The industry is expected to grow at over 20% annually over the next five years. Enhanced services like same-day delivery have driven growth during the pandemic
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