Interparfums Inc., a leading fragrance and cosmetics company, has announced the acquisition of the fragrance rights for Virgil Abloh's label. This move is seen as a strategic alignment with the brand's innovative positioning in the luxury market. With a focus on blending streetwear aesthetics with high-end fashion, Interparfums aims to leverage the legacy of the late designer Virgil Abloh.
His unique approach to fashion as an art form and his deconstructionist aesthetic will help Interparfums explore new opportunities in the luxury fragrance sector. The company, which also holds licenses for other prestigious brands, expects its sales to reach between 880 million euros and 890 million euros this year
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