Each year, Pantone selects a color meant to reflect the trends, moods and happenings in the zeitgeist.
"It's emblematic of a snapshot in time and it's giving people what they feel they need — that that color can hope to answer," Pressman said."It's us taking the temperature: What's taking place in the world around us and how does that get expressed into the language of color?" In 1963, Lawrence founded the solution. He developed the Pantone Matching System as a way to standardize color reproduction so that print copies matched the original, no matter the printing device. He got buy-in from ink makers for his color standard, first in the U.S. and later in Europe and Asia.Pressman credits the shrewd marketer in Herbert for turning Pantone into a widely accepted color system.
The Color of the Year campaign, aided by its public relations arm, became another opportunity for Pantone to sell its proprietary colors, through the formulation books and color palettes it sells, or brand deals and partnerships. Ridgway's color dictionary, with over 1,000 colors, included hues that referenced birds, like"Jay Blue," while others derived from fruits —"Apple Green" — or the natural environment, as in"Storm Gray."
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