What happens when three powerhouse women join forces to build something greater than the sum of its parts? You get a story of vision, values, and scaling success.What happens when you want to scale your business, but know you need a complementary business model to reach new heights? For, this question sparked a review of their growth strategy.
While most business acquisitions have years in the making, this deal came together naturally over time. Jennifer had set a goal to acquire a business in 2024 and believed the right opportunity would come without forcing it. “I said to Courtney, ‘I don’t think we need to do anything to make this happen. The perfect opportunity will find us.’”
Courtney and Jennifer worked with Jordan to ensure the valuation reflected both the business's assets and the urgency of the sale. “Jordan’s systems and intellectual property were incredible,” Courtney said. “Her business had a seamless structure, with offers designed to flow into one another like a well-oiled machine.”
For Jennifer and Courtney, life after the acquisition was a whirlwind. While Courtney took the lead on integrating Easy Scaling, Jennifer focused on relaunching the ad funnel that had originally fueled Easy Scaling’s success. Within days, the new ads delivered a 20X return on ad spend—a testament to the potential they saw in the business.