NIL market surges to $1.67 billion, calls for federal regulation grow

The name, image, and likeness market for student-athletes has seen unprecedented growth since its inception in 2021.

. In states lacking oversight, the NCAA requires universities to establish policies for their athletes. The NCAA is advocating for federal guidelines to regulate the NIL market. In September, NCAA President Charlie Baker, including unfulfilled promises to student-athletes. He urged Congress to establish national NIL guidelines to protect student-athletes and standardize contracts.

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