With a late Thanksgiving, the holiday shopping season is five days shorter than last year, and owners of small retail shops say that people have been quick to snap up holiday décor earlyAfter the busy Black Friday holiday weekend, Kristen Tarnol, owner of Emerald Forest Gifts in Studio City, California, is already asking her supplier to send more more fuzzy alpaca scarves and warm slippers that were best sellers over the weekend.
It worked. The store had record sales days over the weekend. People snapped up festive Christmas outfits and Christmas décor. The Christmas décor, including ornaments, candles and other home decorations, is selling faster than last year, she said. At her three Philadelphia-area Serendipity shops that sell clothing, accessories and home goods, owner Nicole Beltz also faced weather-related challenges in foot traffic over the year, including snow in the first quarter, a lot of rain in the second quarter and extreme heat in the third quarter. An unpredictable economy and tough competition on pricing from bigger chains were also obstacles during the year.
Beltz’ customers gravitated toward prices either under $20 or around $100. At her shops, Philadelphia Eagles and Taylor Swift merchandise were the top sellers, including $14 socks and $99 sweaters.
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