B.C. Business Group Launches Campaign to Counter Outward Migration to Alberta

VANCOUVER — The Business Council of British Columbia has launched an awareness campaign to counter the province's rising outward migration to Alberta.

Data released by Statistics Canada in April, say B.C. lost more people than it gained in interprovincial migration in 2023 for the first time in more than a decade, with a net loss of 8,624 people to other Canadian jurisdictions. The advertisements are designed to look like an incoming cellphone call or an online dating profile from Alberta, with messages prompting readers to reconsider answering or"swiping right" — a term for accepting someone on a dating app.

Alberta's third-quarter population report released this week says the province recorded Canada's highest interprovincial migration gains for the ninth straight quarter, adding 3,170 more people from B.C. than it lost in the other direction.Premier David Eby had said B.C.

"I think sometimes what we're missing in B.C. is this singularity of brand, and of voice, and of purpose in our campaigns," she says."Because if it's an attractive place to visit for a weekend, it should be an attractive place to settle and to invest and to build your future. And sometimes I think we really miss an opportunity when we treat them as two separate things."

" is leveraging some very similar things, and yet at the same time, I think we do have different cities that are vibrant in different ways," she says.

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