Several advertising agencies told a California federal court on Wednesday that Facebook has agreed to settlement terms to resolve a putative class action alleging that the social media giant wildly overstated the average time its users spent watching paid advertisements.revealing that Facebook’s metrics had been overstated by between 60 and 80 percent. According to the plaintiffs, Facebook admitted its mistake, but actually, the problem was much larger.
Facebook responded that such calculations came from selectively used information from internal discussions and documents produced by Facebook during discovery. The Mark Zuckerberg company also argued for dismissal based on the lack of allegation that the ad agencies led by LLE One actually saw the erroneous metrics and because of those metrics decided to spend more money on Facebook video ads.