The advertising market has positive momentum going into 2025 — especially for media companies with sports rights and tentpole live programming. Sports and live events such as awards shows reigned supreme in conversations with media executives who weighed in on their expectations for the advertising market in the year ahead. The end of the uncertainty surrounding the election has helped the outlook improve, too, they said.
’s TV and streaming platforms. Fox Corp. executives have said the company already sold out of Super Bowl ads for this coming February, which reportedly cost about $7 million each. The 2024 Super Bowl had an estimated 123.7 million viewers. And Disney said it had sold out of ads for its Christmas Day NBA games two weeks before they aired.
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