There’s a key problem with how today’s airlines compete for customers: Loyalty programs founded on a different generation’s expectations of air travel.
But I can’t do that, because I have a bag and personal belongings with me. The reason airlines offer early boarding as a reward for your loyalty is because it’s the only way you can ensure you have room for your stuff once you’re on board. Amid bad experiences, an opportunity We asked airline customers how they felt about moments across their airline travel experience. We found that airlines are probably overinvesting in moments that are pretty much figured out and underinvesting in moments that could unlock new revenue streams and new sets of loyal customers.
If I’m with my kids, my life immediately becomes easier. If I’m a business traveler in the middle of a conference call, my life gets easier. It doesn’t matter who you are at that moment — having to spend less time on the plane offers multiple benefits. Who will do it first? I realize there are very real and expensive barriers to instituting reserved baggage space on a plane. But we have seen time and time again that first adopters are the biggest winners when it comes to these types of innovations.
Taking things a step further, Diehl Aviation recently showcased new technology that could make this idea much more feasible. The tech would feature a small screen below the bins that designates which passenger the space has been reserved for.
It doesn’t even have to be this complicated. If they can just return the bags at the gate, most people would happily handover the bags and pick on the way out. Just like strollers. Keep only hand bag with you. No one wants to spend extra 30 mins by the conveyor belt.
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