Philadelphia-based female entrepreneur, Marguerite Adzick, combined high-function with coveted fashion when creating her company,The e-commerce concept launched in 2018 with a focus on curating fashion-forward women’s activewear from across the globe and carries more than forty different activewear labels, including brands such as Splits59, LNDR, PE Nation, Michi, Nylora, among others.
“As a busy woman on the go, I wanted to develop a one-stop space where activewear went beyond just the time spent at the gym, where fashion-forward didn’t mean less function and looking good is feeling good,” says Adzick. “The guiding principles of our brand strategy are confidence building, inspiring, and accessibility for all.”
In the first nine months of business, Addison Bay found a way to carve out space in a noisy industry. Adzick shares three growth tactics that she credits for the quick success of her business.This kind of guerrilla marketing generates buzz and creates opportunities to meet consumers in person. “We have hosted pop-ups in fitness studios, country clubs, schools, co-working spaces, and wellness events,” she shares.
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