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We visited The RealReal in advance of its IPO and saw why its leading the luxury resale market

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The RealReal is expected to price its IPO on Thursday, positioning it as the first resale company to go public.

The RealReal — a San Francisco-based online luxury consignment retailer — is expected to price its IPO on Thursday, positioning it as the first resale company to go public. The company's anticipated valuation of $1.5 billion points to a growing demand for luxury resale goods as U.S. consumer demand grows within a $6 billion market. We visited one of The RealReal's brick-and-mortar locations to see how the reseller has excelled in the business of luxury consignment.

The RealReal — a San Francisco-based online luxury consignment retailer — is expected to price its IPO on Thursday, positioning it as the first resale company to go public. The company's anticipated valuation of $1.5 billion points to a growing demand for luxury resale goods as U.S. consumer demand grows within a $6 billion market. We visited one of The RealReal's brick-and-mortar locations to see how the reseller has excelled in the business of luxury consignment.

 

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