“Binhi,” in Filipino, means seed or sprout. Conceptualized by Gia Querubin last year, Binhi is a conscious and mindful shopping experience in the form of a pop-up market.
Among the major challenges facing organic farmers in Palawan is the lack of awareness of consumers on organic farming methods—the time and effort invested in producing crops versus conventional farming. “Our naturally grown products have a price difference as we look into other ways to avoid unnatural farming practices. Binhi promotes clean food, free from pesticides and antibiotics. [Through Binhi], I feel that my advocacy in natural farming and growing one’s own food [is supported],” he adds.Binhi conducts workshops that children and adults will enjoy. During market days, community members hold learning sessions on basic calligraphy, crochet, embroidery, natural tie-dye and music.