Intel-owned Mobileye's CEO says the company is 'all-in on the global robo-taxi opportunity'

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Amnon Shashua published an op-ed on Tuesday in which he laid out his company's strategy for self-driving vehicles.

CEO Amnon Shashua published an op-ed on Tuesday in which he laid out the Intel-owned company's strategy for self-driving vehicles.

But Israel-based Mobileye has been at it for a decade longer. Founded in 1999, the company was acquired by Intel in 2017 for just over $15 billion. At the moment, as Shashua points out, self-driving is about three distinct systems: driver-assist features; autonomous robo-taxis; and self-driving technology in individual cars. For Waymo, General Motors-owned Cruise, and increasingly, Tesla, the robo-taxi approach is shaping up to be the quickest means to bring autonomy to market.

"Our hands-on approach with as much of the process as possible enables us to maximize learnings from the robotaxi phase and be ready with the right solutions for automakers when the time is right for ... production passenger cars."

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