As its CEO prepares to step down, $1.4 billion Cloudera says it will start giving away all its software for free in a big change to its business

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In June, Cloudera CEO Tom Reilly announced he would resign. Now, Cloudera is announcing a plan it's worked on since its merger with Hortonworks.

Cloudera has already seen some big changes this year. Six months ago, it merged with Hortonworks, once its biggest rival in the big data analysis market. About a month ago,, losing some 42% of its value, even as CEO Tom Reilly announced his departure.

The plan, Cloudera tells Business Insider, is that by February, all of Cloudera's software will be available under the open source Apache Software License or the Affero General Public License, meaning any of it will be free to anyone and everyone to download, modify, and use as they wish. That includes features that customers might previously have had to pay for.

"We went out and had quite a bit of feedback from our customers," Todd Sylvester, VP of strategy at Cloudera, told Business Insider."We talked to industry experts. We talked to some of our peer companies. It's aligned to the Red Hat model that exists today. We are adopting that model as well."both Cloudera and Hortonworks are based at their core on Hadoop, a popular open source software project that was originally started at Yahoo.

"What we're pushing to is really that transparency," Sylvester said."Tom's vision was continuing to drive momentum to our cloud investment. Those are all key tenets that the board and leadership team continues to drive after Tom retires. We're trying to execute based on that."

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