Author:Alexandra MondalekPublish date:May 30, 2019Updated onMay 30, 2019Welcome to Career Week! While we always make career-focused content a priority on Fashionista, we thought spring would be a good time to give you an extra helping of tips and tricks on how to make it in the fashion and beauty industries.
In order for SCAD students to complete the new degree program, they will have to launch a new beauty or fragrance product, in addition to launching their own brand.
"The consumer, they're much wiser, they're not fooled...they ask brands questions," says Swift. "You have to know what your brand is about, you have to know the ingredients, where it gets sourced, how it’s sourced. You have to know even how the electricity is done in the labs." While Swift started in beauty as a makeup artist, other entrepreneurs on SCAD's panel began in editorial, including Axelrod and Wells, who worked as a beauty and fashion reporter and founded and edited the beauty magazine Allure, respectively. While the technical aspects of launching a beauty brand required a bit of on-the-job learning, the ability to create compelling content — one absolutely required to market a new brand successfully today — was second nature to both founders.
"We had mapped out a couple of different content franchises that would demystify ingredients that are in beauty products, which are not three ingredients, there are dozens of ingredients in a product," he says. "Some of them sound scary, some of them are scary, kind of looking at it as a learning opportunity for people buying into our brand was something we had preemptively planned for. Within the comments, we get ideas for new ways to talk about ingredients.
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