Promising Growth In Snacking Pushes Mondelēz To Prioritize Investment In Emerging Markets

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Mondelēz CEO and chair Dirk Van de Put has announced plans to invest more in emerging markets, including India, China and Eastern Europe

The Illinois-based snacks giant recently highlighted its high single-digit year-over-year revenues increase in its emerging markets during Q2 2019, standing at 7.6%, while revenues in developed markets only increased by 2.8%.

“Production delays and some service delivery issues impacted our gross profit,” Zaramella said. “Our team in Brazil is working to address these issues and we expect improvements over the course of the second half, although, there will be some headwinds also for Q3.” VP of corporate and government affairs at Mondelēz China, Yue Fu, said earlier that these products are “an important demonstration of Mondelēz’s strategy to get closer to the Chinese market, to respect and meet the unique needs of local consumers, and cater to their preferences in product flavors.”

Fu added: “We also launched the AR game in collaboration with [the Chinese mobile payment tool] Alipay to turn Oreo into an edible gaming machine. All this was highly recognized by consumers.”Acquisitions are an ‘important pillar’ of growth strategy

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شكرًا لك على تعليقك. سيتم نشر تعليقك بعد مراجعته.

Still Orchestrating BILLIONS in avoiding TAX though. You want a better planet and society? Kill the top 1% Execs. Especially those that have attacked and destroyed British Culture. There is no forgivness for that. THe 1% MUST go.

Can South Africa get a share of the investment?

Is every finance guy bald

Meanwhile they can’t even bake a Ritz cracker that doesn’t fall to pieces.

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