— aka the Richard Burton and Liz Taylor of the media business — are working their way back to the altar again, and by all accounts discussions are progressing constructively.
Nevertheless, the widely floated scenario of the companies announcing a reunion on Thursday, the same day as their quarterly earnings reports, is not happening, insiders tell Deadline. “It’s hard to say when exactly it may come to fruition, but it won’t be” Thursday, in the words of one person close to the discussions.
Instead, the companies will proceed with Plan A. Viacom will release quarterly earnings before the opening of trading, following the numbers with a conference call with analysts. CBS will do likewise after the closing bell Thursday. As has happened periodically in recent years during periods of active merger discussions, it is distinctly possible that the topic of the merger will be taken off the table at the start of each call.
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