SAN FRANCISCO The ever-expanding Google becomes a gaming company tomorrow with the launch of its Stadia cloud service that lets people play console-quality video games on a Web browser or smartphone.
The Internet giant hopes to break into the growing US$135 billion global video game industry with cloud technology that could broaden audiences attracted by rich new features. But analysts have said Stadia's outlook is uncertain as it faces rivals such as PlayStation Now in an emerging and highly competitive market.
Stadia plays into a trend in which content - ranging from blockbuster films to work projects - lives in the cloud and is accessible from any device. "All of these new services are merely pointing out that we don't need sophisticated hardware in the home to access entertainment," said Wedbush Securities equity research managing director Michael Pachter.
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