Aston Martin just unveiled its $189,000 DBX SUV in China. Here's a closer look. - Business Insider

The DBX is the first SUV from the 106-year-old luxury brand. It's on sale now, starting at $189,000.The Los Angeles auto show is in full swing, but Aston Martin chose China, a potentially significant growth market for the storied brand, to reveal its first SUV.

In Beijing, CEO Andy Palmer said in a statement, "I can't emphasise enough how incredibly exciting and significant DBX is for Aston Martin." "Through its development alone, this beautiful SUV has already taken the company into new territories and in inspiring directions." Aston Martin is 106 years old, but it's history has been one of highs and lows. The brand makes James Bonds' favorite cars, but a 2018 IPO was received tepidly by the markets and the carmaker has endured numerous bankruptcies during its history.Aston said the DBX would be priced from $189,900, with deliveries commencing in the second quarter of 2020.The DBX is slated to be built in Wales and should sit on a dedicated SUV platform, Aston said.

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