Citi is the latest marketer to push diversity in its ads and agencies - Business Insider

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Citi was the first major bank to let transgender and non-binary cardholders use their chosen names. Now, it's pushing its agencies to become more diverse.

Citi's new CMO Carla Hassan also recently asked the company's agencies to make their staffs more diverse and join Citi's effort to fight bias and "level the playing field" for communities of color.

People of color will comprise at least 8% of senior agency leadership, in line with Citi's own commitment Commit to have at least 25% of brand stories highlighting minority-owned businesses and organizations annually "As we've heard the calls for racial justice echoing across the country, it's clear that more of the same won't do," she wrote. "Words can be promising but mean nothing if they don't result in tangible action."

 

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i would like a fake name

I’d like to use my chosen social security number along with my chosen name. Is that acceptable?

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