Michael Shamberg On How The Theatrical Business Can Rebound From Covid-19 – Guest Column

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Editor’s note: Michael Shamberg is a tenured film and TV producer whose credits include Contagion, Get Shorty, The Big Chill, Erin Brockovich, Out of Sight, Pulp Fiction, A Fish Called Wanda …

, a realistic film about an imaginary global pandemic. Ironically, nine years after its release in theaters,’s accuracy and prescience that brought it back, it was also the power of cinema storytelling no matter where we see it.

Legacy studios like selling to streamers because they lock in a profit without risking tens of millions in advertising plus the film’s budget. Paramount made more money this year offloadingto Amazon and Netflix, respectively, than they did in theaters. MGM is rumored to be trying to sell its crown jewel, the next James Bond film, to Apple, Netflix or Amazon.

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