"Coon Cheese," which has been sold in Australia for more than 80 years, will now be known as"Cheer Cheese," its manufacturer said Wednesday. The new brand will roll out to Australian supermarkets in July.
Several big brands, such as Quaker Oats' Aunt Jemima and Mars-owned Uncle Ben's, also announced last year they would change or retire branding that was considered racially offensive. For Saputo,"Coon" cheese had been the focus of criticism for decades. The company has insisted that the brand name paid homage to its founder, Edward William Coon. But the word is also a deeply insulting racial slur directed at people of color.
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Another victim of PC culture 🤷🏻♂️