Viant’s shares opened at $44, well above their initial public offering price of $25 per share. The company offered 10 million shares in the IPO, raising about $250 million.
“For us, it was really seizing on this transition that’s happening within digital advertising, a move away from cookies or device tracking, more towards people-based,” Chief Operating Officer Tim Vanderhook told Reuters.
Hemos resumido esta noticia para que puedas leerla rápidamente. Si estás interesado en la noticia, puedes leer el texto completo aquí. Leer más: