Perch, which was founded at the end of 2019 and is profitable, has bought 70 brands to date and plans to use the funds raised to invest in its team and platform and to continue to buy products and brands.
"As one of the largest investors in e-commerce platforms globally, we understand the critical role third-party sellers perform in driving Amazon's marketplace growth," said Lydia Jett, partner at SoftBank Investment Advisers. The round adds to a growing list of sizeable investments by Vision Fund 2, including in banking technology startup Zeta and 3D printing company Formlabs.