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As merchants complain of Visa's high swipe fees, experts weigh in on the company's role in the retail market

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As debit and credit cards become more essential in our daily lives, Visa has quickly grown to become one of the most valuable companies in America. So how exactly does Visa make money? Watch the full video here:

"This is a central part of the problem with their dominance," Merchants Payments Coalition executive committee member Doug Kantor said. "The exact way they were set up was to be this dominant price-setting entity and the fact that it's gone on this long is a problem for everybody else in the economy."To be sure, those in support of Visa argue the company is on the merchants' side.

"Visa on some level is a victim of their own success in the sense that they're so ubiquitous and so secure and so easy to use that people begin to take it for granted," MoffettNathanson analyst Lisa Ellis said. "Visa's business structure is very balanced and if anything is actually skewed, believe it or not, towards the merchants. They actually get the majority of their revenue from the banks and the ecosystem that's supporting the merchants.

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Visa makes money by selling your purchase information to Facebook. Everyone knows this.

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Rewriten headline As biden's economy puts more Americans into debt credit cards become more essential

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visa charges merchants; in turn they pass it to customers

By charging excessive interest. Anything over ten percent is usury.

Requiring swipe fees to be a separate line item is the best way to address this. Cash customers should not subsidize others. Those using credit should make a market-driven decision based on full knowledge of the transaction cost. CC usage would go down and fees would adjust.

Where can I get a Russian or Chinese card? Western financial system will collapse shortly.

They make money off of the interest off of the consumers debt and they charge the vendor a credit card transaction fee.

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It’s one of the most well known companies

Making money from interest rates what else I wonder

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They 'make' money from lending money. 20%/annum. in other words unethical lending.

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Stupid cnbc can’t figure that out! Typical woke station has no concept of interest on over spending!!!! No wonder they cannot figure debt ceiling!

Modern day loansharks

Debit card are the biggest scams ever its an income generating instruments for banks which give consumers 0 in benefits I never use a debit card only use a credit card and only one that gives me something in return.

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Pelosi made a lot of money with visa insider trading

'Let's simp for Visa while decrying other monopolies'. Translated this headline into actual English for the slow readers.

It's exactly what the left wants. They want the average person to be in so much debt so they can come in be knights in shiny armor with a one world government, a digital money they control. They want to takeover the work force and make everyone dependent on them.

Question: How does Visa make money? Answer: Hand over wrist!

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Visa is successful thanks to anticompetitive market holds and lockouts from them and Mastercard. They run payments with an iron first and with a wave of a finger can make your existence non fiscally viable. Nobody can afford the several million dollar entry fee. Fuck Visa.

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Now try UPI in India. Visa got screwed trying to compete with it! 😂

Become more essential? Dude, credit and debit cards have been ubiquitous for decades!

Nicely articulated the fact inside…

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Visa makes money because people can’t stop spending! Easy to figure out

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Hard to believe the modern versions of buy now pay later are smoking the cc companies lately w next gen. I’ll always pay in full while pulling Amazon and Jet Blue points every month.

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I really use a card more often than fiat

The VISA tax, that's how they make money. They managed to install themselves as transaction middlemen and essentially run the toll road.

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Bitcoin lightning network will make Visa obsolete soon and things will be 1-2% cheaper. The race to the bottom already started. Remember Visa charges absurd amt of fees and they are all included in the price you pay. bitcoin

I use mine all the time.

Full video here Open and watch

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Sounds quite comparable to payment for order flow and the App Store. Amiright?

thanks

High interest rates and annual fees on middle and low income users!!! The people who live off the credit card because of fixed or low income pay for years and years.

Understanding how we got here is important. Thank you for the valuable information. An astronomical percentage difference with Visa bringing in a 30%-40% profit margins while small retailers are making 2%-4% profit margin. Then these retailers must pay Visa to use the service. 🤔

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