Kent Bozarth, the owner and the third generation in his family in the automotive business, said Ed Bozarth Chevrolet in Aurora is now Celebration Chevrolet. The name change became official in early June and marks what Bozarth said is a new model in car buying based on what consumers say they want.
The effort to turn what people might dread as a painful experience into a positive one spawned the new name “Celebration.” Bozarth said his team looked at “mitigating every single pain point of the experience.” One example is getting rid of the haggling over price.Hearing that customers don’t like taking just short test drives with sales people, the dealership decided to give people an opportunity to try out a vehicle on their own for 24 hours. The dealership will even take the car to a shopper’s house.
España Últimas Noticias, España Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Dead & Company, Umphrey's McGee and the Best Concerts in Denver This WeekendDead & Co or Umphrey's? Choose wisely.
Leer más »
New Ready-to-Drink Bottled Cocktails Are Hitting the Denver Market This MonthThe founder also converted a horse trailer into a mobile bar that is available for private events.
Leer más »