Most providers define their target market segments simply, based on firmographics . Adding detail to segment profiles will deepen product marketers’ understanding of their buyers, resulting in sharper, more effective marketing and sales efforts.
Gartner research has found that when tech marketers are more specific in how they characterize their target markets and enterprise buyers, marketing and sales enablement results markedly improve. Technology marketers should use this research to improve positioning, messaging and sales enablement efforts.Improve positioning, messaging and sales enablement efforts.