has been charged with becoming a serious volume manufacturer and that means focusing less on sporty vehicles and more on profitable premium models in key markets.
“When you’re a brand that’s focusing on growth and driving customer satisfaction and profitability, it’s very clear what segments you need to participate in,” Larry Dominique, Alfa’s North American boss, told us in May. “When we look at technological investment and investment dollars we want to make sure we’re covering those core model volume categories first.”
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