Sir Martin Sorrell says the advertising industry reminds him of Burning Man, and should embrace ‘radical change’

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Sir Martin Sorrell says the advertising industry reminds him of Burning Man, and should embrace ‘radical change’
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The head of S4 Capital, which just announced its second acquisition in the form of ad tech company MightyHive Tuesday morning, said that 'there has to be a radical change' in the advertising industry.

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