Kamloops, B.C., company slays industry giants to win acoustic guitar of the year

He has fond memories of flipping through the Musical Merchandise Review magazine to see what products industry insiders from across North America picked as the best each year.We deliver the local news you need in these turbulent times on weekdays at 3 p.m.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails. Postmedia Network Inc.

Article content“It’s a true David versus Goliath moment. Their coffee budget, I am sure, in probably one month, is more than our entire marketing budget,” Miltimore said of his competitors. “Every now and again, a smaller brand manages to sneak up and eke out a win in categories traditionally dominated by ‘the big boys’ and this year Mike Miltimore’s team of Canadian craftspeople did just that,” the magazine says.Article content

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