How to create a competitive benefits package in today's labor market

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A small-business owner eager to retain top talent discovered novel benefits solutions that fit her needs: 'You don't have to be a huge big business.' In partnership with IndeedBusiness.

to help them solve specific problems, like increasing DEI efforts, hiring to scale up, and crafting robust benefits packages.

Meanwhile, Neitzel, who has years of experience crafting benefits plans, including those at Carrot's 335-person workforce, knows that benefits are fundamental to keeping current workers satisfied. With this in mind, Neitzel reframed their conversations to discuss useful benefit offerings that could be implemented at a later date. For example, employers can create online resource hubs with articles, tips, and reminders about wellness and self-care, Neitzel said. Knowing that cost was a factor for Issah, Neitzel proposed alternatives that can often be overlooked by employers.

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