NYC Artist Brings Gingerbread Lane to the Essex Market

“Guinness World Records is very detail oriented so when you go after the world record for number of houses, which is the one I have achieved numerous times, they want backup on every single house, all 1,251 houses. What you made it with, how you made it, video footage, pictures,” he said. For Lovitch, his world record meant investing 350 hours in administrative work detailing the design and work behind his gingerbread buildings.

The New York City display contains over 700 houses and, when fully complete, Lovitch says the display will be about 65% of the size of his Guiness World Record village. “It’s truly the best part," he said of the public enjoying his work."That’s the part that I enjoy the most. It’s the part I wait for the whole year and the part I can’t recreate until the actual exhibit is open."

“Everything in here is really old gingerbread and frosting… sometimes I’ll watch them and they’re licking and gnawing at it, and I’m just like, 'Why?'” said Lovitch.

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