Blizzard tells China's 'World of Warcraft' fans to back up data as it seeks new partner | CNN Business

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“World of Warcraft” fans in China will have to back up their playing history as the distributor of the hit game winds down its agreement with Blizzard Entertainment

. In a letter to users on Tuesday, John Hight, general manager of Blizzard’s Warcraft franchise, said the team was “working hard to develop a function that will allow you to save your game characters, props, and progress.” The company is trying to reassure players that they won’t lose how far they have gone in the game.

Hight said the company was in talks with potential partners, and would continue to have such discussions “until we find a suitable solution.” Meanwhile, Blizzard and NetEase are working to finalize a transition plan, and will announce details on how players can back up their games in January, he added. In China’s video gaming market, foreign publishers must work with local partners to offer services in the country.

 

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