Three years after COVID-19, hospitality industry still gasps for breath

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However, in early 2020, the COVID-19 pandemic struck and the hospitality industry was one of the worst hit.

“The key thing is finding new ways to attract customers and generate revenue, but this requires a lot of effort put into marketing, which requires bigger budgets that some may just not have.”

“The welfare of employees is key; people in general need to be aware that staffers are human beings and so are hospitality workers. You will travel abroad and see a university student working part-time; that is the same scenario here. The nicer we are to human beings, the better we get out of them. Hence, a happy workforce makes a healthy business.”

“In addition, the current devaluation of the naira is advantageous to some extent because it will avail foreigners the opportunity of having more money to spend when they travel down to Nigeria and hotels are also benefiting from it. However, the exchange rate is affecting the purchasing power of Nigerians.”For Adisa, a lot needs to be done. She said, “In the hospitality industry, what we sell to our guests is service. How this service is offered determines a whole lot.

He said, “With the inflation trend in Nigeria, there are times I wonder how people own hotels or make it in the industry, coupled with the fact that energy is crucial to the sector and very epileptic. Also, the turnover of personnel in Nigeria is high because of lack of professionalism; the large part of workers in the hospitality industry are unskilled.”

He said, “Global recession holds everything back; it disrupts capital and supply flow. There is a high level of unemployment; fewer earnings, less spending power and holidays not being a priority.”

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