At the same time, streamers are contending with slower subscriber growth and
amid an overcrowded market. The major U.S.-based SVOD platforms added less than 100 million subscribers last year, down from about 133 million in 2021, and consensus Wall Street forecasts project about 65 million net additions for 2023.and the accelerating decline of the lucrative linear TV business — there is no clear path to success at the moment.
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