tells us that the number of specialty coffee shops at the San Diego-Tijuana border region is lower than in other areas of the United States or Mexico, but that residents are showing an interest in the preparation of coffee and its origin or roasting style. The article says that a survey of 45 residents found almost a third consumed their coffee for a sensory experience and half knew that their coffee flavor depends on the bean.
There is clearly a great area of opportunity in this industry. Coffee is one of the most consumed beverages in the world, with
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