Burger King's secret weapon against McDonald's is the Whopper | CNN Business

“You just can’t say ‘Whopper’ four times,” Curtis, Burger’s King’s president in the US and Canada, told CNN, recounting a conversation with the brand’s creative and marketing teams. “There’s got to be something more to it than that.” But the jingle, which does indeed say “Whopper” several times, is something of a hit. The song has over 3.5 million plays on Spotify.

The burger is “pretty much their best-selling, what they’re known for, product line,” said Andrew Charles, a restaurant analyst at Cowen, who is bullish on the turnaround Doyle, who became executive chairman in November of last year, is well respected by industry watchers after executing a triumphant turnaround at Domino’s \n \n when he was CEO of the pizza brand.

España Últimas Noticias, España Titulares

Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.

Israeli food tech company announces world's first burger made of chickpea proteinIsraeli food tech startup Meat. The End (MTE) announced the debut of what it claims is the world’s first texturized plant-based burger made solely of chickpea protein.
Fuente: FoxBusiness - 🏆 458. / 53 Leer más »