Bud Light still facing outrage after one of ‘most polarizing’ social media gaffes ever, industry guru says

Bud Light continues to face backlash more than a month after its polarizing pact with

Ferrara believes Bud Light should have approached the attempt to reach the transgender community, or new customers of any kind, more strategically. Many have scolded Bud Light over the partnership, with everything from blue collar Americans boycotting the product to conservative rock star Kid Rock using several Ferrara thinks Bud Light would have been better off bringing in a"real, authentic and credible fan of Bud Light" within the transgender community if it wanted to reach that demographic, as Mulvaney didn’t feel like an authentic consumer of the product.

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A Bud Light backlash is not the biggest problem for Anheuser-Busch's parent companyAnheuser-Busch InBev, the parent company of Budweiser and Bud Light, reports first-quarter results on Thursday.
Fuente: MarketWatch - 🏆 3. / 97 Leer más »