What’s the dress code of Summer 2023? Call it TikTok-approved coastal cowgirl aesthetic. Or, in other words, the Taylor Swift look. With the superstar entertainer pulling in record-breaking crowds for “The Eras Tour,” retailers across the country are marketing to “Swifties,” aggressively and inventively, as her 52-stadium tour hits their towns.
Ticketmaster apologized to Swift and her fans for the “terrible experience” and said it would work to “shore up our tech for the new bar that has been set by demand” for Swift’s tour. That was too little too late for some fans who took Ticketmaster to court. But the show must go on, and it did, with Swift headed to New Jersey’s MetLife Stadium for shows into and over the Memorial Day weekend.
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