The proposal was revealed by Shrewsbury BID ahead of a ballot, held between June 8 and July 6, when eligible firms will be asked to vote on the renewal of the BID term until March 2029.
“The marketing of our town was virtually non-existent prior to the BID. When we started, back in 2014, businesses told us they wanted Shrewsbury to have a presence to compete with top tier destinations. Seb Slater, executive director of Shrewsbury BID, said: “Everything we do is on behalf of our members and for the good of the town as a whole, so it’s important that we act on the feedback from our consultation.